Director Personalization – Segment Growth (22-01002)

By June 30, 2022August 18th, 2022No Comments

Duration: Perm / Direct Hire
Location: Houston, TX

The Director, Personalization will be a key leader in the customer-first evolution, which is enabled by advanced analytics and a digital transformation. This candidate will help build new capabilities to drive personalization, demand generation, and customer centered growth strategies through both in person & digital channels, with measurable financial impacts in the business.

The Director, Personalization will be responsible for setting the vision, defining the strategy, and driving implementation of the Personalization capabilities related to the customer lifecycle. They will be responsible for the roadmap and continued expansion of our capabilities & assets against one of the stages of the customer lifecycle (Acquisition, Growth, or Retention). This person should have a cross-section of skills spanning strategy, sales, technology, consumer insights and analytics and be an experienced, innovative, data-driven leader. They will lead a cross functional team to execute, test and learn, working closely with executive leadership, functional teams (e.g., sales, merchandising, pricing), technology teams, and business units.


Development of personalization strategy, roadmap, and use case design:

  • Define the roadmap and lead the design of an industry-leading personalization approach, including insights, tactics, offers, and analytics / technology enablers for the enterprise
  • Work with leadership to frame business opportunities and develop appropriate personalization strategies
  • Align organization around where there are wins and loses within the stage of the customer lifecycle leveraging data & insights (data science, primary research, market/customer intelligence) to support specific use case prioritization
  • Size and prioritize personalization opportunities, including the business case, path to growth, execution plans, and buy-in

Execution & development:

  • Create a simplified, intuitive journey for our customers across all channels (digital & in-person)
  • Build and own an extensive personalization use case roadmap – leading development of personalized offer strategy from ideation, launch, measurement
  • Identify and develop innovative personalization strategies to test across customer and category segments, including new communication approaches, offer strategies, methods of offer delivery, partnerships, etc.
  • Lead the development and management of cross-channel strategy, including sales enablement & decision support, direct to customer channels (e.g., email/text), and digital channels (e.g., e-commerce & digital properties)
  • Manage use cases across the full development lifecycle, including ongoing enhancement & refinement

Team development:

  • Lead, mentor and develop a talented team across functional disciplines comprised of product managers, business partners, data scientists, analysts, and developers
  • Build a performance-driven team of direct reports, internal and external partners that works seamlessly and efficiently
  • Drive new ways of working, in a truly cross-functional and agile way, across various teams in the organization


  • 10+ years in a corporate setting or leading professional services company in an analytical or strategic role such as Personalization, Strategy, Insights, or Product management
  • Wholesale distribution, retail / ecommerce, or Client experience helpful
  • Demonstrated ability to create a future state vision, test hypotheses, and synthesize insights
  • Strong problem-solving skills to take an ambiguous problem and develop a structured and logical framework for define the problem, analyze the data, and derive insights and actionable recommendations
  • Strong ability to manage ambiguity and guide the organization through it towards clear and decisive action plans
  • Experience shaping enterprise strategies and working with senior leadership to drive alignment
  • Proven ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact with a P&L mindset
  • Experience working in an agile team environment
  • Proven ability to make data driven decisions and a familiarity with experimentation approaches (e.g., A/B testing, hold outs, control groups)
  • Deep understanding of business value drivers, corresponding business impact, and relationship between use case strategies and business considerations
  • High level of familiarity with digital technologies & personalized marketing vehicles to influence customer behavior including insight activation, channel selection, and offer delivery
  • Ability to establish a collaborative work environment that enables a cross-functional team with various backgrounds and capabilities to execute at a high-level
  • Superb verbal, written, and interpersonal skills; fluency interfacing with both technical and management teams and the ability to make complicated analytics and concepts understandable and actionable