Director of Marketing Strategy (22-01013)

By July 3, 2022October 6th, 2022No Comments
Director of Marketing Strategy will develop long term growth strategies for multiple business segments.
Work with leadership team, enterprise strategy counterparts, and business leads to move forward the strategy, identify key priorities and choices to deliver as part of the business strategy, and manage trade-offs required to realize vision.
  • Support high-priority areas including conducting analysis on key competitors and potential sources of disruption; framing and structuring disparate ideas and information to make them concrete and actionable.
  • Conduct both quantitative and qualitative analyses to evaluate new market opportunities for the enterprise that extend beyond our current businesses, and develop associated business cases and recommendations for senior executives.
  • Evaluate key organizational questions to ensure our company is best positioned to deliver on our commitments to customers, clients, and shareholders.
  • Research emerging solutions and work with internal stakeholders to determine business rationale for adoption, potential value, and tradeoffs associated with developing new or improved digital.
Duties and Responsibilities:
  • Develop growth strategy and 3-year strategic plan for our multiple business segments. Transform industry with best in class customer innovation.
  • Lead initiatives to drive acquisition and penetration of customers by leveraging both sales channel and direct to consumer channel.
  •  Make recommendations on best solutions from customer and business perspective including content creation and end to end customer journey mapping. Present on growth roadmap to ELT including CEO to drive key transformation initiatives.
Bachelor's degree.
MBA preferred.

Experience Required:

  • 4-6+ years experience
  • Experience with top-tier management consulting with significant case work in development and implementation of growth strategy
  • Strong interpersonal, leadership, communication, and presentation skills
  • Proven experience to get work done in a complex matrix organization
  • Ability to think strategically and tactically from customer perspective
  • Ability to structure unique problems and lead cross-functional teams in a way that enables the organization to make significant progress quickly
  • Strong ability to manage ambiguity and guide the organization through it towards clear and decisive action plans
  • Ability to understand and manage P&L
  • Strong project leadership and management background
  • Proven success in change management
  • Excellent analytic and problem-solving skills
  • Proven ability to establish credibility and influence executive-level stakeholders as well as the ability to work across boundaries and lead through influence
  • Excellent pattern recognition and predictive modeling skills
Experience using Microsoft Word, Excel and PowerPoint